Gulf Research, a joint venture between Gulf Publishing Company and the Gelb Consulting Group, Inc., is the premier provider of market intelligence for the upstream and downstream oil and gas industry. Gulf Research provides leading oilfield service companies and other top clients with knowledge and insights about marketing strategy, brand equity valuation and technical needs within the industry, helping to shape go-to-market strategies.
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This study will be of interest to service and technology providers interested in reaching the "fast followers" to help bridge the technology gap. This study will explore how targeted operators learn about new products and technologies.
Measures the familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major providers of perforating, completions hardware, multilaterals, expendables, intelligent completion... [more]