Research

Gulf Research, a joint venture between Gulf Publishing Company and the Gelb Consulting Group, Inc., is the premier provider of market intelligence for the upstream and downstream oil and gas industry. Gulf Research provides leading oilfield service companies and other top clients with knowledge and insights about marketing strategy, brand equity valuation and technical needs within the industry, helping to shape go-to-market strategies.

Are you an operator or producer? Please contact info@gulfresearch.com for additional information on Gulf Research.

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Accelerating New Technology This study will be of interest to service and technology providers interested in reaching the "fast followers" to help bridge the technology gap. This study will explore how targeted operators learn about new products and technologies.	Attracting And Retaining Female Employees In The Oilfield A Survey of Employer Practices for Recruiting and Retaining Female Employees
Completions Brand Equity Measures the familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major providers of perforating, completions hardware, multilaterals, expendables, intelligent completion... [more]	Corporate Brand Equity Measures brand equity at the corporate level for Baker Hughes, BJ Services, Cameron, FMC Technologies, Halliburton, National Oilwell Varco, Schlumberger and Weatherford
Customer Experience and Brand Loyalty This study tracks Net Promoter Scores so that oilfield service companies can use it to measure their performance at creating loyal customer relationships.	Drill Bits Brand Equity Measures the familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major providers of drill bits
Drilling Technologies Brand Equity Measures the familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major providers of drilling services.	Global Marketing in Local Markets Study exploring more than a dozen global oilfield service companies to measure their effectiveness in key, local, oilfield regions, compared with their brand effectiveness on a global basis.
HPI Market Data Book - 2011 Produced by the editors of Hydrocarbon Processing, the 2011 HPI Market Data is the HPI's most reliable forecast of capital, maintenance and operating expenditures for the local and global HPI. Combining over 35 years of refining, petrochemicals and L... [more]	Improving ROI on Marketing in the Oilfield Series Currently three 2008 reports to help companies boost their return on marketing investments in the oilfield.