2009 Marketing in the Oilfield Conference: Making an Impact in Challenging Times

Making an Impact in Challenging Times.

• How will I continue an effective marketing program with a reduced budget and smaller marketing team?
• ROI, lead generation, integrated marketing… will I ever get it right?
• How do I convince upper management that, in a down economy, marketing is more important than ever?

Want answers to these questions and more? This conference provides marketing and sales executives and professionals an opportunity to discuss the most important issues they face in their day-to-day work. For the first time, this one-day, in-depth conference will bring marketing executives and academia from all over the world to Houston, to provide their expertise on the issues that matter most to energy industry marketing professionals. Join us as esteemed speakers from StatoilHydro, GE, NOV, Northwestern University, London School of Business, Corporate Executive Board and more discuss critical marketing issues impacting the energy industry today.

Audience:
· Senior and Executive Management
· Business Development and Marketing Management
· Technical Management in Marketing Roles
· Academia

Pricing

Single Attendee 

• $425.00

Discounted Price If Registered By Monday, July 6, 2009

• $375.00

Team of Two 

• $775.00

Discounted Price If Registered by Monday, July 6, 2009

• $700.00

Speakers & Sponsors

	Doug Hutton Director, Advisory Services, the Marketing Leadership Council	Sponsors
	Eric Johnson Vice President Marketing, SolArc
	Aaron Kahlow Founder, Online Marketing Summit & Managing Partner, Business Online	Supporting Organizations
	John McKeever President, Gelb Consulting Group
	Denise Patrick Vice President, Marketing & Creative Services, Pierpont Communications
	Don Schultz Professor Emeritus-in-Service of Integrated Marketing Communications, Northwestern University
	Kjetil Undhjem VP Brand Management, StatoilHydro
	David Peck Social Media Strategist, LSF Interactive

Podcast

Doug Hutton of Marketing Leadership Council discusses the organization’s research on customer touch points in B2B buying cycle in the first of a series of interviews with Marketing in the Oilfield speakers. Listen in here:

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