Oilfield Brand Equity Reports

Benchmark oilfield Brand equity reports

Gulf Research has tracked Oilfield Service Brand Equity since 2003. This analysis is now recognized as the definitive measurement of an oilfield service company's performance at serving clients, building customer loyalty, and commanding premium pricing. Gulf Research brand equity measurements based on worldwide surveys of purchase decision-makers, recommenders, specifiers and influencers working in the oil and gas E&P industry. Brand equity is calculated based on ratings of brand familiarity, usage, satisfaction, performance on key purchase drivers, likelihood to recommend and ability to charge a price premium.

Nine separate brand equity studies measure brand equity for oilfield service companies including Corporate Brand Equity, Drills Bits Suppliers; Well Logging, Testing and Formation Evaluation; Completions Technologies Suppliers, Drilling Systems and Technology Suppliers, Production Services Suppliers, Pressure Pumping Services, Well Testing, and Well Intervention Services.

Results from 2008 and previous results can be purchased for several years.

Question Areas include:

• Familiarity with oilfield service companies
• Brand Image
  o Open-ended (associations)
  o Aided (key buying factors)
• Perceptions
  o Quality
  o Reputation
  o Satisfaction
• Willingness to pay price premium/discount
• Reputation
• Satisfaction

Corporate Brand Equity
Measures brand equity at the corporate level.

Companies Evaluated: for Baker Hughes, BJ Services, Cameron, FMC Technologies, Halliburton, National Oilwell Varco, Schlumberger and Weatherford

Subscribers will receive: Presentation-style Report
Price: $10,000

Drill Bits Brand Equity
Measures the familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major providers of drill bits.

Companies Evaluated: Security DBS, Hughes Christensen, Smith, ReedHycalog, Varel
Subscribers will receive: Presentation-style Report
Price: $10,000

Drilling Technologies Brand Equity
Measures the familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major providers of managed pressure, underbalanced, directional, extended reach, rotary steerable, coiled tubing drilling, casing drilling, geosteering, LWD/MWD systems, hole enlargement services.

Companies Evaluated: Baker Hughes INTEQ, Pathfinder, Schlumberger, Sperry, Scientific Drilling, TESCO, Weatherford

Subscribers will receive: Presentation-style Report
Price: $10,000

Well Testing Brand Equity
Measures the familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major providers of well testing services.

Companies Evaluated: Baker Atlas, Expro, Halliburton, Schlumberger, and Tetra Technologies

Subscribers will receive: Presentation-style Report
Price: $10,000

Well Logging and Formation Evaluation Brand Equity
Measures the familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major providers of open hole and cased hole logging/analysis, borehole seismic, well testing, coring, fluid sampling.

Companies Evaluated: Baker Atlas, Halliburton, Schlumberger, Weatherford, Wood Group

Subscribers will receive: Presentation-style Report
Price: $10,000

Pressure Pumping Services Brand Equity
Measures the familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major providers of pressure pumping services (cementing, acidizing, fracturing).

Companies Evaluated: BJ Services, Halliburton, Schlumberger, Weatherford, and Key Energy.

Subscribers will receive: Presentation-style Report
Price: $10,000

Completions Brand Equity
Measures the familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major providers of perforating, completions hardware, multilaterals, expendables, intelligent completions, packers, permanent monitoring.

Companies Evaluated: Baker Oil Tools, BJ Services, Halliburton, Schlumberger, Smith, Weatherford

Subscribers will receive: Presentation-style Report
Price: $10,000

Production Services Brand Equity
Measures the familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major providers of fracturing, well stimulation, production monitoring, scale/sand/water control, artificial lift, production logging, well interventions, workovers.

Companies Evaluated: Baker Oil Tools, Centrilift, Halliburton, Schlumberger, Weatherford, BJ Services

Subscribers will receive: Presentation-style Report
Price: $10,000

Well Intervention Services Brand Equity
Measures the familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major providers of workovers, recompletions, clean-out, isolation, stimulation, and perforation.

Companies Evaluated: Baker Oil Tools, BJ Services, Halliburton, Schlumberger, Weatherford and 1-2 others (TBD) – does not include services run on coiled tubing

Subscribers will receive: Presentation-style Report
Price: $10,000

Package Price: All nine brand equity reports can be purchased at the discounted package price of $67,500 (a 25% discount over the $90,000 cost of buying the nine reports separately).

Subscribers will receive: Presentation-style Report for each study mentioned above
 

Related Titles

• Delta Sedimentation-East Coast of India »
• Managing Risk and Reliability of Process Plants »
• Heat Exchangers: Selection, Rating and Thermal Design, 3rd Edition »
• Composite Catalog of Oilfield Equipment & Services, 2002/2003 CD ROM »
• Composition and Properties of Drilling and Completion Fluids, 6th Edition »
• Hydraulic Fracturing Explained: Evaluation, Implementation, and Challenges »